The Eliros watches are available in three

Time for a face lift -- Nearly 10 years after its last presentation, the famous Maurice Lacroix Eliros Collection is being relaunched in an elegant and classic design with a high recognition value. The collection that is available just in time for Christmas at specialized retailers is dedicated to men and women who are looking for a Switzerland watch at the entry price level of the posh message -- whether as gift for a special occasion or for yourself and of course without any compromise on quality. The new Eliros models are powered by a high-quality Switzerland quartz movement and equipped with the Maurice Lacroix characteristics such as the sapphire very with anti-reflective coating and a steel case water-resistant up to 5 bar.

The Eliros watches are available in three different designs: a 40mm steel chronograph model, a 38mm gents three-hand model and its ladies counterpart, a slightly smaller, 30mm version which focuses on the fundamental, the reading of time, yet softly ripe with a date indication at 3 o`clock. Printed indexes and four Roman numerals cause a timeless, inconspicuous design of the sun-brushed switch which is available in four differentcolours: silver, black and anthracite with silver or gold colored indexes and numerals. The design is completed bycolour matching leather connectors or milanaise anklet bracelets.

The chronograph model reveals a sportierlook with a retro-chic case and two harmoniously integrated chronograph push-pieces. The large date displayed at 12 o'clock is a welcome feature it does not hamper on the balanced layout and readability of the sub-dials and weighing machines for time rating.

The Eliros chronograph is a truly convincing display of functionalism and sober design that removes all the unnecessary embellishment.

The new Maurice Lacroix Eliros collection therefore unveils a lot more modern aesthetic. What remains completely unrevised is the quality… and its very attractive price positioning. Last but not least, the fashionable "M" logo applied on the diamond: an unmistakable brand signature.